Last week I experienced my first drop in clientele due to our “lovely” economy. I won’t lie, it hurt. Not emotionally because I knew I was doing a great job, but financially. You see, that one client alone paid for my family’s insurance.
This is also a slow period for work. Not a great combination, right? I don’t know about you, but my business has certain times during the year where the pace is slower than normal. The year-end holiday season just happens to be one of those times. So, I’ve decided to use my new found time wisely. Now is the time to search for more clients and amp up my marketing efforts.
Now is also the time to:
- Get all my financial and tax documents ready for tax time
- Finally get my new office organized and make a list of any supplies I still need
- Create a nice “Just Checking In” campaign on Send Out Cards (absolutely LOVE this program and highly recommend it) for my current clients
- Update the “Welcome” page on my website to incorporate my knowledge and specialization of Send Out Cards
- Create more articles to be scheduled and posted ahead of time so that when times get crazy, my articles won’t fall through the cracks
- Clean out your work inbox by creating a separate email account (Gmail is always good and FREE) for all those subscriptions and newsletters and start changing the email addresses over. Don’t put a forward on the new email address as it just defeats the purpose.
- Enjoy this extra time with my family – for as long as it lasts 🙂
Whatever the reason, whether it’s just a natural lull in business, the loss of a client, or a family emergency – NOW IS THE TIME! Do something constructive with your new found time to help your business along for the next year. You’ll appreciate the effort in the long rung, promise. What things can you do in your spare time to create an even more profitable business for yourself? I’d love to hear your thoughts and suggestions!